Websites, brands or blogs should focus more on the quality of the content they produce, as well as on audience participation.
Google Discover is, essentially, the Google version of the popular social network.
In fact, until very recently, Discover was called Google Feed.
Like other feeds, Google comes in the form of a series of cards designed to keep users updated on the stories that interest them most.
Instead of trusting users to enter a typical search, the Discover source gives users information before they even search for it.
And with more than 800 million users, the Feed has proven to be a success.
As Google continues its efforts to make the search as smooth as possible, it debuted a series of new features by the end of the year.
One of them was the renewed Google Feed, now called Discover.
Discover feed updates include:
- New aspect: the design has been completely renovated, with an emphasis on visual content. And now, each post will come with a clickable topic header and an Discover icon. When clicked, related content will be displayed.
- Updated content: before, most of the content that appeared in the Feed was news coverage, but with the launch of Google discover it announced its plans to include more evergreen content (the content is not new, but may be new to you) . Based on your search history, you will also extract content based on your experience with a given subject (for example, if you are a beginner on guitar, it will show you material for beginners)
- More control: at the bottom of each card, you can indicate if you want to see more or less of a particular type of content.
- Discover on the home page: reviously, Google Feed could be accessed through the Google mobile app, but now Google plans to show the Discover feed on all google.com mobile browsers.
Optimization for Google Discover
Google Discover represents a major change in the way people use the search engine. Mainly, users no longer have to rely on their own search queries to find the most relevant topics for them.For brands, it represents a change in SEO.
Without search queries, keyword optimization will not be enough to classify your content in Discover. But the good news is that many of the same SEO rules still apply.
Here are some to keep in mind.
Create quality and attractive content
As always, a focus on creating high quality content that meets the needs of your readers is crucial to creating content in Discover. But in addition to quality, you should focus on getting participation for your content.Think of your typical social network feed. It is dictated, in large part, but what you and your friends or followers have interacted more in the past. It makes sense, then, that Discover Feed will be based on a similar principle.
The key difference here is this:
Discovering does not take into consideration what they like or share with friends or followers. It is based solely on the content with which you have committed the most, and this makes the creation of relationships with your users more important than ever.
Think of ways you can encourage your potential customers and customers to participate, through personalization of email marketing, loyalty benefits, shouting on social networks, etc.
Use images and videos to categorize in Google Discover
In its announcement, Google pointed out that users would see more images and fresh visual content in the Discover source. This means that for the content to surface, it must include high-quality images (and a relevant thumbnail image) and be translated into the video whenever possible.Create as much new content as ever
For your best bet to be dragged to the user's Discover sources, you'll want to focus on creating a mix of content. As Google said, they will focus on both the most recent and newsworthy content and the evergreen content.Make sure your editorial calendar includes space for both, and that you are updating any existing piece of evergreens.
Build reliable content
When using social media feeds as a model, another key factor that we can eliminate is the emphasis placed on the reliability of a source.Facebook, in particular, has taken hard measures, has only classified "high quality news" in its latest algorithm update.
For Google, it's likely to mean that the more reliable the rating of your content is, the more likely it is to appear on Discover.
To build trust in Google's eyes, it all comes down to the authority of your site. And its authority, of course, everything goes back to the quality of its content.
Nor is it superfluous to have a link strategy to obtain backlinks from high quality websites.
Multiple languages
It should also be noted that Google Discover is available in several languages and Google plans to implement more.Wrapping Google Discover
So think of it this way, Google Discover shows content if you interact with it. All you need to do is get someone to interact with your content and you will have the possibility to show the feed.- Get high rank for SEO
- Run promoted content ads and get participation
- Send content in email newsletters
- Promote, promote, promote
Conclusion:
The latest from Google represents a new way to classify and optimize content for SERPs.Websites, blogs and brands must take into account that in order to optimize Discover, they must focus more on the quality of the content they produce and promote.